TD;LR.

Grok-2 is an AI assistant with text and vision capabilities. You access it through the X app, and it's pretty darn awesome. But you don't have to take my word for it because you might be able to try it out free—with usage limits.

xAI will gradually roll out free access, so don't worry if you can't access it yet—it's coming; just be patient.

All free users get up to 10 questions every two hours (20 questions with the Grok-2 mini model). Premium subscribers might feel a bit cheated by this move, but they still get priority access to new features and unlimited usage, so X is hoping that is enough to keep them subscribed.

Main Points.

• Grok-2 is available through the X app.
• Free access will be rolled out gradually to users.
• Free access lets users ask up to 10 questions and analyze 3 images every two hours. Premium users can still enjoy unlimited access.
• To try out Grok-2 for free, you need an account at least seven days old.
• Some premium users might feel slighted by the new free access, but they'll still get first dibs on new features.
• This rollout is helping xAI gather user data to improve Grok-2 while trying to boost overall engagement with AI.

Why It Matters.

xAI’s decision to make Grok-2 more available, even with some use limits, is a big step toward making AI tools easier to access.

This move democratizes access to advanced AI tools, fostering creativity and engagement across the X platform. Whether for work or play, Grok-2 could redefine how users interact with AI in their daily lives.

Fact of the Day 🧐

About 85% of users say they’ve had a good experience with Grok-2. Users are impressed with its reasoning skills and ability to provide real-time info.

🌐 Background.

Coca-Cola just released a new holiday ad made with AI, a throwback to its classic "Holidays Are Coming" campaign from 1995. This move is part of Coca-Cola's latest effort to use tech in marketing. While it’s not the first brand to jump on the AI bandwagon, it has faced criticism and backlash from consumers.

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🔍 Key Insights.

The AI-generated ad tried to bring back the charm of that classic 1995 commercial, but it didn't quite hit the mark for consumers. This negative reaction shows that more people feel like AI doesn't have the same warmth and personal touch as traditional ads do. A lot of the doubt comes from the belief that AI can't capture the emotional feel that connects with people, especially during the holidays.

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💡 Significance.

Coca-Cola's experience with AI-driven ads shows how important it is to roll out new tech carefully, especially when it comes to things consmers are relly fond of and have an emotional connection to. AI can bring some cool efficiencies and fresh ideas, but if it doesn’t match up with what consumers expect, it can hurt how people see the brand. The mixed reactions to this ad campaign might make other companies rethink how they use AI, especially when connecting emotionally with the audience matters, like during the holidays.

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🤓 Final Thought.

So here's the thing: I think this has little to do with AI not being 'human' enough and more to do with lousy execution on the part of Coke and its production company. People expect so much from Coke ads, but this one didn't deliver. That said, any brand wanting to go the AI route should tread carefully and expect mixed reactions.

AI Product Highlight 🚀

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